Mars Opinion

　　简单讲，就是查一下哪些用户打开过newsletter最后却没有下订单……然后再给他们发封类似newsletter~

　　btw，in-house Email List似乎越来越被认为是有效营销手段了。

http://www.marketingsherpa.com/sample.cfm?ident=29867

 ”Some rough stats for you on our remail campaigns:

1. Remail campaigns (we’ve only done about 6 thus far) range from 12%-50% added production to the overall campaign (mitigated by premiums and price tests vs. previous campaigns without)

2. Open rates on remails are 4-5x higher than the original
campaign (which really makes sense since we’re remailing the people who either opened or clicked the first time around)

3. CTR is 2-3x higher than original campaign (for the same reason as above)

3. Unsub rates on remails are 30%-40% lower than the original blast

I should note that remails on a campaign are by default a much smaller select since we’re only remailing those who open or open and click. Still, if you have the means to do it with your email vendor, it’s a no-brainer.”