线下的Affiliate Marketing
by MarsOcean on June 6, 2008
汗,找资料的时候居然找到EyeEarn.com这个网站。扫了一眼,感觉是线下版的Commission Junction。
大致意思是,你支付$20给它,它给你发一个Starter Kit,里面包含汽车车窗贴纸、Bumper贴纸、T-Shirt、宣传单、小贴纸……你把这些广告展示出去,他付给你钱。
看了几篇文章,这个网站应该是08年才启动的,商业模式应该是他们去接大商家的广告业务,按照CPM收费(肯定有个模型能够计算和监控),然后把业务分发到注册会员头上去,他赚取差价。目前网站上罗列了Walmart, Amazon, iTunes, Overstock的logo,不知道是不是和他们已经开始合作了。
蛮有趣的想法。
6 comments
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by 草根网 on June 12, 2008 at 6:59 am. #
hello,i want to know about the Eyeearn,cna you support some material to me,thanks !
by amydong on January 21, 2009 at 8:58 pm. #
@amydong: unfortunately I know very little about Eyeearn and I already put all I know in this post~
by MarsOcean on January 25, 2009 at 1:01 am. #
Thanks for you answer ,happy new year!
by amydong on January 26, 2009 at 8:51 pm. #
在中国不一定行得通,用公司做车体广告,私家车上喷涂广告,给车主一定费用,结果公司被工商封了。不过可以用变相的方法,比容送带广告的车罩、车贴,要体现娱乐效果,在娱乐氛围中打软广告。
by DaMao on June 2, 2010 at 9:07 pm. #
新蛋也可以这样做哦,感觉360、新蛋、Amazon的标志中,蛋蛋的比较有意思,一个代表发财的金蛋,很符合中国人的口味。
by DaMao on June 2, 2010 at 9:10 pm. #