所谓Best Practice
by MarsOcean on January 10, 2009
看到Kevin Hillstrom的一段话，深以为然：
Best Practices squelch innovation. Best Practices are really important when running a call center or distribution center, when merchandising a catalog, or when trying to figure out how to get an e-mail into an inbox. Best Practices mean almost nothing in emerging media, in the merchandising strategy of an e-mail campaign, in multichannel marketing, or in any facet of marketing requiring innovation to drive sales.
最近在做的一些Campaign，做啊做啊才发现原来已经根本没有业界之前的例子或者理论可以参考，完全要靠自己拍脑袋执行下去。那些外部Consultant提的Best Practice都幼稚原始到极点……越来越意识到电子商务还是一片荒芜之地。眼睛盯着Amazon的话自然可以看到很多很先进的东西，可是真实情况却是除了Amazon之外，其实没有几家有sense的……
2 comments
好吧，那我们就盯着您了。
by 25囧仔 on January 11, 2009 at 6:32 pm. #
国内更荒芜～～我们还处在茹毛饮血时代呢·
by 洪成浩 on January 11, 2009 at 7:27 pm. #