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	<title>Mars Opinion &#187; 北京</title>
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	<description>不安于当前事务，却倾心于现世光色，对于一切成例与观念皆十分怀疑，却常常为人生远景而凝眸。</description>
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		<title>京城归来</title>
		<link>http://www.marsopinion.com/2010/01/30/back-from-beijing/</link>
		<comments>http://www.marsopinion.com/2010/01/30/back-from-beijing/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 05:40:49 +0000</pubDate>
		<dc:creator>MarsOcean</dc:creator>
				<category><![CDATA[观察的乐趣]]></category>
		<category><![CDATA[思考的乐趣]]></category>
		<category><![CDATA[电子商务]]></category>
		<category><![CDATA[北京]]></category>

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		<description><![CDATA[上周末又去了趟北京，和一些传统企业的童鞋们聊了聊电子商务和网络营销，感觉电子商务现在真是红得发紫啊，有点资源的都往里冲…… &#160; 几件有趣的小事情： 1. 订机票 一直是去那儿（www.Qunar.com）的忠实用户，80%情况下对他们很满意。10%不满意是因为在去哪儿看到的机票未必能订到（有些小代理还得要你先定，他们再电话确认之类，浪费时间），还有10%不满意是因为有些小的机票代理付款流程让人不爽。 也是因为有这些不爽，听说淘宝开了机票区，便用淘宝和去哪儿比了下价，发现去哪儿也没什么价格优势（虽然听说淘宝收佣金比较狠），便跑去淘宝订了票，顺便把春节回家的票也订了。 阿里系真可怕。 &#160; 2. 订酒店 虽然约好去朋友家投宿，但还是查了一下酒店信息以防万一（想说如果飞机晚点就直接去演讲的酒店住下，可以多睡会儿）。然后就发现协程的设计很好玩： 联系方式没有直接显示出来，而是用了个展开按钮，点击一下才让你看到。 蛮聪明的，这样就可以监控有多少人主动积极地看酒店电话号码，应该也可以用这个数据去跟酒店谈钱。只是如果不是协程这样的中介，而是自己的网站自己的生意，可能很难权衡“易用性”和“效果量化测量”的轻重吧。 &#160; 3. 飞机上广告 飞机上看到大智慧（炒股软件）的广告。 想说，如果这个软件普及到一定程度，光从这样大规模的用户本身行为数据中就可以分析出大量的信息，并不需要什么天才的算法应该也能对股市有个比较准确的预测——只是这个预测数据受益人不一定是谁就是了。 &#160; 4. 机场大巴广告 居然在北京机场大巴上看到了一号店（www.yihaodian.com）广告…… 两个卖点，一个是送货快（当天订货，次日送达），另一个是便宜（一元疯抢——虽然其实只是对新用户的一个促销，可以用一块钱买一件特定商品），不知道广告效果怎么样。 &#160; 5. PPT小人 很多人问上次我在WAW演讲PPT里的小人哪来的——网上搜来的。 我挑选了一些，压缩了一下，放在服务器上，大家有兴趣可以下载，为了防止盗链，设了个密码www.marsopinion.com。 下载地址是http://marsopinion.com/wp-content/uploads/little.rar<table class="wumii-related-items" cellspacing="0" cellpadding="3" border="0"  style="clear: both;">
    
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			<content:encoded><![CDATA[<p>上周末又去了趟北京，和一些传统企业的童鞋们聊了聊电子商务和网络营销，感觉电子商务现在真是红得发紫啊，有点资源的都往里冲……</p>
<p>&#160;</p>
<p>几件有趣的小事情：</p>
<p><strong>1. 订机票</strong></p>
<p>一直是去那儿（<a href="http://www.Qunar.com">www.Qunar.com</a>）的忠实用户，80%情况下对他们很满意。10%不满意是因为在去哪儿看到的机票未必能订到（有些小代理还得要你先定，他们再电话确认之类，浪费时间），还有10%不满意是因为有些小的机票代理付款流程让人不爽。</p>
<p>也是因为有这些不爽，听说淘宝开了机票区，便用淘宝和去哪儿比了下价，发现去哪儿也没什么价格优势（虽然听说淘宝收佣金比较狠），便跑去淘宝订了票，顺便把春节回家的票也订了。</p>
<p>阿里系真可怕。</p>
<p>&#160;</p>
<p><strong>2. 订酒店</strong></p>
<p>虽然约好去朋友家投宿，但还是查了一下酒店信息以防万一（想说如果飞机晚点就直接去演讲的酒店住下，可以多睡会儿）。然后就发现协程的设计很好玩：</p>
<p><a href="http://www.marsopinion.com/wp-content/uploads/2010/01/image50.png"><img style="border-right-width: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px" title="image" border="0" alt="image" src="http://www.marsopinion.com/wp-content/uploads/2010/01/image_thumb50.png" width="491" height="254" /></a> </p>
<p>联系方式没有直接显示出来，而是用了个展开按钮，点击一下才让你看到。</p>
<p><a href="http://www.marsopinion.com/wp-content/uploads/2010/01/image51.png"><img style="border-right-width: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px" title="image" border="0" alt="image" src="http://www.marsopinion.com/wp-content/uploads/2010/01/image_thumb51.png" width="493" height="285" /></a> </p>
<p>蛮聪明的，这样就可以监控有多少人主动积极地看酒店电话号码，应该也可以用这个数据去跟酒店谈钱。只是如果不是协程这样的中介，而是自己的网站自己的生意，可能很难权衡“易用性”和“效果量化测量”的轻重吧。</p>
<p>&#160;</p>
<p><strong>3. 飞机上广告</strong></p>
<p>飞机上看到大智慧（炒股软件）的广告。</p>
<p>想说，如果这个软件普及到一定程度，光从这样大规模的用户本身行为数据中就可以分析出大量的信息，并不需要什么天才的算法应该也能对股市有个比较准确的预测——只是这个预测数据受益人不一定是谁就是了。</p>
<p>&#160;</p>
<p><strong>4. 机场大巴广告</strong></p>
<p>居然在北京机场大巴上看到了一号店（<a href="http://www.yihaodian.com">www.yihaodian.com</a>）广告……</p>
<p>两个卖点，一个是送货快（当天订货，次日送达），另一个是便宜（一元疯抢——虽然其实只是对新用户的一个促销，可以用一块钱买一件特定商品），不知道广告效果怎么样。</p>
<p>&#160;</p>
<p><strong>5. PPT小人</strong></p>
<p>很多人问上次我在WAW演讲PPT里的小人哪来的——网上搜来的。</p>
<p>我挑选了一些，压缩了一下，放在服务器上，大家有兴趣可以下载，为了防止盗链，设了个密码<a href="http://www.marsopinion.com">www.marsopinion.com</a>。</p>
<p>下载地址是<a title="http://marsopinion.com/wp-content/uploads/little.rar" href="http://marsopinion.com/wp-content/uploads/little.rar">http://marsopinion.com/wp-content/uploads/little.rar</a></p>
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