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	<title>Mars Opinion &#187; Zappos</title>
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	<description>不安于当前事务，却倾心于现世光色，对于一切成例与观念皆十分怀疑，却常常为人生远景而凝眸。</description>
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		<title>速记</title>
		<link>http://www.marsopinion.com/2008/12/26/i-do-not-know-how-to-name-this-post/</link>
		<comments>http://www.marsopinion.com/2008/12/26/i-do-not-know-how-to-name-this-post/#comments</comments>
		<pubDate>Sat, 27 Dec 2008 06:25:01 +0000</pubDate>
		<dc:creator>MarsOcean</dc:creator>
				<category><![CDATA[观察的乐趣]]></category>
		<category><![CDATA[发现的乐趣]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Zappos]]></category>
		<category><![CDATA[励志]]></category>
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		<description><![CDATA[Amazon买下了AbeBooks。Mr6推测他们是想从旧书市场销售趋势中推算有哪些绝版书需要再印赚钱（很多绝版书，因为在某流行电影、电视、杂志中被提及，而重新走红）。留言中也提到可能Amazon是在为Kindle做积淀。 日本有些广告牌开始安装摄像头，监控有多少人实际关注过广告。 “遗憾的是，很多人并没有记取这个最大的教训，结果将自己沦为了平庸之辈。看看那些庸庸碌碌的普通人，你就会发现，他们都有在被动的活着，他们说的远比做的多，甚至只说不做。但他们几乎个个都是找借口的行家，他们会找各种借口来拖延，直到最后他们证明这件事不应该、没有能力去做或已经来不及了为止。”——洛克菲勒给儿子的信 在首页上告诉新客户：为什么你是特别的，为什么要选择你而不是你的竞争对手。不要期望每个新用户都会自己比较和研究你的潜在优点然后选择你——尤其是当你其实并没有那么出色的时候，你更希望是你告诉他们你的长处是什么，让他们不要自己研究得出结论。 被吉同学讽刺为“CEO参加每个行业会议，但是用的PPT都一字不变”的Zappos又出了好玩的咚咚zapposinsights.com：每个月付$39.95，你就可以学习他们的经营秘诀@___@，看高管的访谈录相，参与论坛讨论，以及下载他们的内部表格之类。总觉得这还是PR，人们对于付费的信息总是更加重视一点。 根据Hitwise，Holiday Season, Web-only retailer（比如Newegg）的流量还是比实体店零售网站流量要小，但是Web-only retailer增长明显更快。 &#160;<table class="wumii-related-items" cellspacing="0" cellpadding="3" border="0"  style="clear: both;">
    
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                <font size="-1" color="#bbbbbb" style="display: block !important; font-family: arial !important; padding: 5px 0 !important; font-size: 12px !important; color: #bbb !important;">无觅</font>
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			<content:encoded><![CDATA[<ul>
<li>Amazon买下了AbeBooks。<a href="http://mr6.cc/?p=2620">Mr6推测</a>他们是想从旧书市场销售趋势中推算有哪些绝版书需要再印赚钱（很多绝版书，因为在某流行电影、电视、杂志中被提及，而重新走红）。留言中也提到可能Amazon是在为Kindle做积淀。
<li><a href="http://www.goodgearguide.com.au/index.php?q=article/270798/japanese_billboards_watching_back&amp;fp=&amp;fpid=">日本有些广告牌开始安装摄像头</a>，监控有多少人实际关注过广告。
<li>“遗憾的是，很多人并没有记取这个最大的教训，结果将自己沦为了平庸之辈。看看那些庸庸碌碌的普通人，你就会发现，他们都有在被动的活着，他们说的远比做的多，甚至只说不做。但他们几乎个个都是找借口的行家，他们会找各种借口来拖延，直到最后他们证明这件事不应该、没有能力去做或已经来不及了为止。”——<a href="http://luye61.spaces.live.com/blog/cns!E4C754228EFD1BFA!2266.entry">洛克菲勒给儿子的信</a>
<li>在首页上告诉新客户：为什么你是特别的，为什么要选择你而不是你的竞争对手。不要期望每个新用户都会自己比较和研究你的潜在优点然后选择你——尤其是当你其实并没有那么出色的时候，你更希望是你告诉他们你的长处是什么，让他们不要自己研究得出结论。
<li>被吉同学讽刺为“CEO参加每个行业会议，但是用的PPT都一字不变”的Zappos又出了好玩的咚咚zapposinsights.com：每个月付$39.95，你就可以学习他们的经营秘诀@___@，看高管的访谈录相，参与论坛讨论，以及下载他们的内部表格之类。总觉得这还是PR，人们对于付费的信息总是更加重视一点。
<li>根据<a href="http://weblogs.hitwise.com/heather-dougherty/2008/12/holiday_comparison_brick_morta.html">Hitwise</a>，Holiday Season, Web-only retailer（比如Newegg）的流量还是比实体店零售网站流量要小，但是Web-only retailer增长明显更快。</li>
</ul>
<p><a href="http://www.marsopinion.com/wp-content/uploads/2008/228b925d2468_D04F/WebvsMotar.png"><img style="border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" height="405" alt="Web vs Motar" src="http://www.marsopinion.com/wp-content/uploads/2008/228b925d2468_D04F/WebvsMotar_thumb.png" width="504" border="0"></a>&nbsp; </p>
<p><a href="http://www.marsopinion.com/wp-content/uploads/2008/228b925d2468_D04F/YoY.png"><img style="border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" height="332" alt="YoY" src="http://www.marsopinion.com/wp-content/uploads/2008/228b925d2468_D04F/YoY_thumb.png" width="504" border="0"></a></p>
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